Peugeot Just Add Fuel

Peugeot has added the 208 VTi model to its “Just Add Fuel” range. Just Add Fuel, introduced in 2011, offers to take care of all the servicing, car tax, warranty, breakdown and comprehensive insurance, all for one monthly fee. The scheme is targeted mainly at young drivers who find it financially challenging to own a car.

It’s good to see Peugeot coming up with ideas to lure customers into “purchasing” their vehicle, and to build up brand loyalty and I think it’s a forseeable investment into the future of the company.

http://www.easier.com/111053-peugeots-just-add-fuel-aims-to-help-young-drivers.html

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