Hyundai – Project BA

Hyundai is readying a new compact car, codenamed “BA” to compete with Suzuki’s Swift and Ritz. Along with the i20, Hyundai now has 2 mid-range hatchbacks available in the market, and the “BA” will be primarily targeted for the Indian market.

As previously mentioned, Hyundai’s main objective in the US is to break into the premium car market. However, this is not stop them from expanding and competing with other manufacturers in different parts of the world.


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