Category Archives: Peugeot design

RCZ design review

It’s good to see Peugeot releasing something other than a hatchback. This popular sports compact from Peugeot has sold more than 30,000 units, thanks to its unique look.

Many people say that it looks like an Audi TT, but I think it looks better than an Audi TT. The line flow of the vehicle is more interesting, there are features and character lines which aren’t present in a TT.

The front has the standard Peugeot badge sink and pointy headlights, standards through out Peugeot design, giving a distinctive character to the look of the vehicle.


What is unusual about the design of the vehicle is that (similarly on the TT) it has a smooth curvature flow from the A to C pillar. I think the side profile of the vehicle is not particularly attractive, as there is too much of a symmetry and cause the visual weight of the vehicle to be too centralized  This means that most of the curves’ peak are in the middle and it doesn’t give a sense of motion and direction to the car. If we look at a silhouette outline of the vehicle, you might struggle with determining which way round is the front and which is the back.



Personally, I would bring the vanishing point of the vehicle back and thus bringing the visual weight of the vehicle back, making the lines look more dynamic and give a better sense of flow and motion.




Peugeot design language and history

As a car manufacturer that has been in existence even before automobiles were invented, Peugeot has a long design history.

Looking back all the way to Peugeot’s first vehicle, the Serpollet Tricycle; it was simply a horse carriage redesigned to fit a steam powered engine. This was because horse carriages was the main method of transport back in late 19th century. It was not an established market for people to invest their time into designing what this sort of vehicle should look like.


In my opinions, it was until 1938 with the 202 that Peugeot got rid of the “horseless carriage” design element in their vehicles. It marked the early 20th century style of Peugeot car design.


This style continued up until 1955, when Peugeot got hold of Pininfarina, the masters of automotive styling, to design their new 403 range. They introduced the three-box styling to the 403, which is commonly refer to as a sedan or coupe in modern terms.


Pininfarina continued to help peugeot define the styling of their vehicles and helped the Peugeot 404 convertible become one of Peugeot’s classic and landmark vehicles.


With the Peugeot Lion logo redesigned in 1980, we also saw changes in the styling of Peugeot vehicles. The first design continuity was introduced with the badge sink positioned in the center of the grill, which can subsequently be seen on vehicles such as the 309 and 106. Peugeot also only used square head lights with their 80s-90s vehicles and this design was kept up until the retirement of the 205.


The 206 had a radical change in design; it was a big facelift from the 205 and I think its styling was one that is ahead of its time. Dynamic flow of the vehicle, head lights which flow along with the line work of the car, and it kept design continuity with the badge sink.


The sharp flow of the headlights became part of Peugeot’s design identity and along with the badge sink, it has been carried forward to future Peugeot vehicles.

2009-peugeot-107-front-angle-588x422  Peugeot-307_2005_800x600_wallpaper_03

With the 208 fresh out of the oven, we can quickly analysis the design they have incorporated into the styling of the vehicle.

Traditional 3 wheels wheelbase distance, with slightly more over hang. 208 has a higher vanishing point to the 308, which is understandable as the 308 is the higher model, and require that streamline and dynamic edge to be worthy of the higher price tag. The slight forward leaning stance and the low belt line is common with the two design, but we can see an overlapping B-point and vanishing point on the 208, which is common style used for superminis.

Peugeot-208-R2-Rally-Car-Unveiled-Side-View  2011-Peugeot-308-GTi-Cars-left-side-view-800x580